Transform Your Event, Transform Your Audience

AMBITION IS THE FIRST STEP TOWARDS SUCCESS.

Our mission is to help business owners grow and scale their Business.

Our Founder & Head Coach



Introducing Coach Marie, a beacon of inspiration and guidance in the world of business education and mentorship. Marie's journey into entrepreneurship began at the tender age of 11, where she honed her skills alongside her father in running his business. These early experiences laid the foundation for her entrepreneurial spirit and ignited her passion for finance.

The creation of The Profit Lab was born out of her own quest for mentorship and guidance as she embarked on her journey with her CPA firm. Drawing on her experiences and learnings from industry leaders, Marie developed The Profit Lab to educate, inspire, and guide business owners to reach their full potential and scale their businesses to new heights.

Marie's expertise lies in her comprehensive understanding of sales, marketing, operations, and finance, making her a formidable coach. Her proprietary methodology, VALUEATION-MT®, is a game-changer for business owners, incorporating essential elements such as business valuation, financial analysis, and growth roadmaps. Through this framework, Marie coaches her clients to gain clarity on their finances, make informed decisions, and ultimately increase their business value.

As a 10X Certified Coach, Mentor, and Speaker by Grant Cardone, Marie is dedicated to empowering entrepreneurs to achieve their dreams. She is committed to helping her clients unlock their full potential. With a focus on high ethical standards, discipline, and a genuine passion for client success, she guides her clients through challenges, equips them with the tools for growth, and celebrates their achievements along the way.

Beyond her coaching endeavors, Marie is also a distinguished CPA, contributing to industry publications such as The Woodard Report and Think Outside The Tax Box. Her track record of success is evident in the numerous awards and accolades she has received, including the 2022 and 2023 FICPA Women Leader's Award Nominee, 2023 Ignition's Top 50 Women in Accounting Nominee, Winner of 2022 Best of Small Business Awards for Best Accounting Firm and the 2024 Woodard Top 50 Accounting Services Practice Award.

With a mission to help business owners navigate the complexities of finance and achieve their goals, Marie is a trusted ally and mentor. Through her guidance, clients build a solid foundation for growth, seize new opportunities, and ultimately, live the life they desire.

Hire Marie to Speak

Greatness is not a matter of chance; it is achieved through discipline and persistent training.

Popular Speaking Topics


Marie speaks about topics that help professional service organizations such as CPAs, consultants, lawyers, doctors, modernize their businesses. Below are some examples of subjects she has covered.

How to Perform a Business Plan & Projections?

Why do you need a strategic business plan?

What's included in the Business Plan?

What are the key financial assumptions that you should consider?

How to Increase the Value of Your Business?

Business valuation: an essential tool for management​

Strategic plan: a compass to value creation

Policies & Procedures: a basis for Scalability

How to Value Price Your Firm Service Higher?

What are the current service pricing models?​

How to build out your value bases packages?

How to implement your new value-based packages?

Why is Client Relationship Management Vital for your business?

You've got a lead! What do you do now?

What is a Client Relationship Management Software?

What is a Prospecting Process? Prospect Follow-Ups & Touchpoints?

The 10 Biggest Follow-up Mistakes

Not Making the call

Not Making enough calls.

Not making calls regularly

Waiting too long to follow up

The 10 Mistakes that kill Your Deals

Not Selling the solution

Missing Buying signals

Refusing to ask the hard questions

Believing price will solve problems.

3 Strategies to Modernize Your Firm​

What you need to do to gain attention in the marketplace.

How can you create a service or a product based on your unique experience?

Investing in yourself will consistently deliver a growth mindset essential to modernizing yourself and your firm.

Closing the Gap: Mastering the Sales Process for Accountants and CPAs​

Recognize the crucial role of sales training for accountants and CPAs​

Learn effective sales strategies tailored for accountants and CPAs

Avoid common pitfalls and accelerate your sales success

Videos of Recent Talks

Speaker Packet

Download Coach Marie Speaker

Press Media Kit

Coming soon....

Social Proof

Audience Testimonial


I really enjoyed the Master Your Sales Process yesterday and I reached out to Marie Torossian this morning to try to work with her. Great CPE!- Priscilla Tomasevich

Unleash Your
Business Brilliance.

Logos from Event Hosts

Testimonials from Hosts and Attendees

Steve S, CPA, Attendee

"Marie:

Fabulous presentation yesterday. Kudos to all of you.You guys sure know your social media / CRM stuff. Can you please provide your... PowerPoint(s), so I can share them with my partner ...?Thanks."


Joshua Honcoop, Owner of Organic Dog Food Manufacturing Company

Marie's Coaching Session was very helpful. She's helped my business with goal setting and keeping with the vision for the future. Highly recommended."

Kristie Ondracek, CPA, CGMA, CAW TXCPA Houston, CFO/COO

Marie did a wonderful job presenting “10 Biggest Follow-Up Mistakes” to the members of TXCPA Houston. As a CPA, she realized the audience's needs and used her own experiences to help attendees understand the materials and how to use the takeaways. Her easygoing personality made it easy to listen to her and learn from her. ​Comments from audience survey –​"OUTSTANDING PRESENTATION!! I do not currently have an outside sales job, but in the future might be marketing myself for contract work and will keep her really important points in mind. I appreciate her insight, examples, and commitment to helping others grow their business. I also appreciate the servant's attitude she had...it was a GREAT use of an hour for sure! Thank you, Marie (and Kristie!)."​"Marie's willingness to answer all questions and share so much of her experience."​"Great content, not just some theory, but practical."​"A CPA's perspective on selling."


Andy Rodrigues, CEO, South Florida Professionals Association

Marie Torossian embodies the essence of professionalism, expertise, and generosity within the Florida Professionals Association community. As an active member of our association, she consistently goes above and beyond, sharing invaluable insights and actively engaging with fellow business owners.

Marie's contributions extend beyond mere participation; she has been a driving force in our Professionals in Paradise business conferences, not only attending but also sponsoring and presenting with an unmatched level of expertise. Her sessions are nothing short of enlightening, offering practical advice on finance, organization, and strategies for achieving business success.

What sets Marie apart is not just her impressive knowledge but also her genuine willingness to mentor and coach new business owners. Her dedication to supporting others in their entrepreneurial journey is truly commendable.

Having had the privilege of witnessing Marie's impact firsthand, I wholeheartedly recommend her services to fellow business owners. Whether you're seeking guidance on financial management, organizational strategies, or team coaching, Marie Torossian is the epitome of excellence. Don't hesitate to consult with her and tap into her wealth of expertise—it's a decision that will undoubtedly elevate your business to new heights.

Ratings from Audiences

Subject Matter Expert 4.75

Effective Presenter 4.65

Unleash Your Business Potential

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