Media and Press Release

Check out all the interviews and some speaking Engagements!

3 Strategies to Modernize Your Firm

Marie Torossian shared insights on modernizing a firm for success in the 21st century. She emphasized the importance of marketing and branding, productizing knowledge, and investing in oneself as a business owner. Marie highlighted various strategies, such as leveraging social media and email marketing, identifying the ideal client, promoting company mission and values, creating content, and collaborating with other professionals to increase income streams. By implementing these strategies, business owners can stay competitive and achieve success in today's fast-paced market.

On The Edge with Botkeeper

Thank you to BotKeeper for hosting us! In this invigorating conversation, Nancy McClelland, CPA (The Dancing Accountant), and Marie Torossian, CPA (owner of The ProfitLab and Cardone Sales Coach), joined our guest host Gaynor Meilke, MS, CBC, CTC, Chief Opportunity Officer of Charisma Inc. Nancy shared her expertise on honing in on your ideal clients, Gaynor discussed finding and communicating value to them, and Marie captivated us with her insights on selling and closing sales. Join us to learn from these experts and create a strategic plan for your firm!

Driving Innovation: Marie Torossian on Revolutionizing your Firm

Tune into this podcast episode, a business-centric podcast where we dissect the intricacies of entrepreneurial growth, financial management, and business value enhancement. Our guest today, Marie Torossian - the founder of The Profit Lab and Marie Torossian CPA, a 10X Certified Elite Coach, and author - is here to empower and enlighten you with her deep-rooted expertise acquired over three decades.

This riveting podcast episode delves into the heart of successful business management. With topics ranging from "3 Strategies to Modernize Your Firm" to "The Importance of Client Relationship Management in Your Business," you will uncover the secrets of propelling your enterprise to new heights. Further, we delve into practical guidance on "How to Perform a Business Plan & Projections" and share innovative methods on "How to Increase the Value of Your Business" .

Marie's signature VALUEATION-MT® methodology, designed to inject value-boosting systems, policies, and procedures into businesses, is a central theme in our conversations. Through our rich discussions, we help decode complex business notions, such as "How to Value Price Your Firm's Service Higher" .

We also offer a window into the entrepreneurial journey, touching on topics like the inspiration behind The Profit Lab, the development of a unique brand strategy for accountants and CPAs, and the crucial role of social media in building a powerful personal brand and lead generation in the accounting industry. Marie will share personal anecdotes, including her trials and triumphs in branding her own CPA firm.

Whether you're a hopeful entrepreneur seeking to carve a strong personal brand in the accounting industry, or a seasoned professional looking to modernize your approach, this episode will be an indispensable resource.

Get ready to immerse yourself in an ocean of business wisdom that's sure to inspire, engage, and equip you on your path to entrepreneurial mastery.

How to Build a Strong Personal Brand in Accounting.

During KAJ Masterclass interview, Marie Torossian, founder of the Profit Lab and a seasoned CPA with over 30 years of business experience shares her journey from Lebanon to becoming a certified Elite coach, auditor, and author, as she shares invaluable insights on building a robust personal brand in the accounting industry. Learn practical strategies, efficiency tips, and ethical standards that have contributed to Marie's success in the competitive world of accounting.

🔥 5 THINGS YOU'LL LEARN IN THIS VIDEO🔥

Social Media Mastery: Explore Marie's journey of transforming social media struggles into a powerful tool for brand communication and client connection.

Value Pricing Model: Understand the shift from hourly billing to a value pricing model, and how it can benefit service-based businesses.

Efficiency and Team Evaluation: Gain insights into the importance of continuous evaluation of software effectiveness and team communication for business growth.

Client Relationship Strategies: Learn how Marie manages client relationships, focusing on those aligned with core values and ethical standards. Building a Profitable Brand: Discover practical tips for entrepreneurs in the accounting industry to build a profitable personal brand, enhance credibility, and navigate the evolving business landscape.

Maximize Profits by Proven Elite Business Coaching

In this interview, Shauntel Leason interview Marie who shares insights on how to Transform Your Business. If you're feeling stuck and need some advice on how to take your business to the next level, then this interview with a CPA elite business coach is for you!

This business coach has years of experience helping business owners achieve success. In this interview, they share with you insights on how to develop a strategic plan, market your business, and more.

If you're feeling lost and don't know how to take your business to the next level, then this interview is for you!

Understanding the Numbers behind the business. And the Business Behind the Numbers

Embark on a journey with Marie as she delves into the critical importance of understanding cash flow and profitability for business owners. With her expertise, she sheds light on the necessity for entrepreneurs to deepen their financial knowledge and collaborate with professionals to navigate their finances strategically.

Listen

Tuesday Talks with Kristie Ondracek

"Does marketing scare you? It doesn't need to be. Marie Torossian spoke about her own experiences as a CPA and how she is now helping other CPAs. She is someone you need to add to your virtual Rolodex TODAY!!

Listen to our conversation here -Kristie Ondracek, CPA, CGMA, CAE!"

The Proprietary Valuation System to 10X Business Growth with Marie Torossian

On this episode of Systems Simplified, CPA Marie Torossian joins Adi Klevit to share her process for boosting company value. Marie addresses navigating entrepreneurial roadblocks, the key qualities of valuable businesses, and her impetus for helping other entrepreneurs.

Financial mentor Marie Torossian’s comprehensive company valuation system helps entrepreneurs scale their businesses exponentially to attract investors. It involves mitigating risk by implementing and optimizing processes and assessing revenue and profitability. Revenue comprises more than just numbers, so you should perform financial projections and conduct strategic planning every three to five years to predict client renewals. Additionally, capitalizing on key business opportunities is crucial for remaining profitable.

Here’s a glimpse of what you’ll learn:

• Marie Torossian’s entrepreneurial journey and motivation to help other entrepreneurs •

What is the Valueation-MT® system?

• The foundational qualities of an investable business

• How to 10X your business

• Advice for navigating entrepreneurial hardships

How Can Accountants 10X their Firm Revenues with Social Media

"Attention Accountants and CPAs!

Do you have questions about branding and social media?

Tune in to our Brands Talk Live with the amazing Marie Torossian CPA,founder of The Profit Lab!

In this episode, we will dive deep into the topic of how accountants and CPAs can 10X their firm revenues using social media!

Here are some of the topics we cover:

What inspired Marie to start The Profit Lab, and how did she develop her unique brand strategy for accountants and CPAs?

Specific branding challenges accountants face when starting their own CPA firm, and how to overcome them How important is social media for building a strong personal brand and generating leads in the accounting industry?

How to stay up to date with the latest branding trends and strategies in the ever-evolving world of social media in the accountant industry?

What Marie would have liked to know about branding before she started her journey?

Advice to aspiring entrepreneurs looking to build a strong personal brand in the accounting industry.

Don't miss out on this fantastic opportunity to learn from one of the best in the industry! Join us for BrandsTalk Live with Marie Torossian and discover how you can 10X your firm revenues with social media. "Listen to the conversation with Brigitte Bojkowszky.

Empowering Entrepreneurial Success and Marketing Strategies

Thriving Women's Network Financial Freedom Show Season 3- Episode 13

ConnectCon 2023 Speaker Interview

Watch as Laurrie Graham interviews Marie who as one of the speakers at ConnectCon 2023.

Watch on Facebook

The Mans Nasman Podcast: Elite Coaching with Marie Torossian

Testimonials from Hosts and Attendees

Steve S, CPA, Attendee

"Marie:

Fabulous presentation yesterday. Kudos to all of you.You guys sure know your social media / CRM stuff. Can you please provide your... PowerPoint(s), so I can share them with my partner ...?Thanks."

Joshua Honcoop, Owner of Organic Dog Food Manufacturing Company

Marie's Coaching Session was very helpful. She's helped my business with goal setting and keeping with the vision for the future. Highly recommended."

Kristie Ondracek, CPA, CGMA, CAW TXCPA Houston, CFO/COO

Marie did a wonderful job presenting “10 Biggest Follow-Up Mistakes” to the members of TXCPA Houston. As a CPA, she realized the audience's needs and used her own experiences to help attendees understand the materials and how to use the takeaways. Her easygoing personality made it easy to listen to her and learn from her. Comments from audience survey –"OUTSTANDING PRESENTATION!! I do not currently have an outside sales job, but in the future might be marketing myself for contract work and will keep her really important points in mind. I appreciate her insight, examples, and commitment to helping others grow their business. I also appreciate the servant's attitude she had...it was a GREAT use of an hour for sure! Thank you, Marie (and Kristie!).""Marie's willingness to answer all questions and share so much of her experience.""Great content, not just some theory, but practical.""A CPA's perspective on selling."

Andy Rodrigues, CEO, South Florida Professionals Association

Marie Torossian embodies the essence of professionalism, expertise, and generosity within the Florida Professionals Association community. As an active member of our association, she consistently goes above and beyond, sharing invaluable insights and actively engaging with fellow business owners.

Marie's contributions extend beyond mere participation; she has been a driving force in our Professionals in Paradise business conferences, not only attending but also sponsoring and presenting with an unmatched level of expertise. Her sessions are nothing short of enlightening, offering practical advice on finance, organization, and strategies for achieving business success.

What sets Marie apart is not just her impressive knowledge but also her genuine willingness to mentor and coach new business owners. Her dedication to supporting others in their entrepreneurial journey is truly commendable.

Having had the privilege of witnessing Marie's impact firsthand, I wholeheartedly recommend her services to fellow business owners. Whether you're seeking guidance on financial management, organizational strategies, or team coaching, Marie Torossian is the epitome of excellence. Don't hesitate to consult with her and tap into her wealth of expertise—it's a decision that will undoubtedly elevate your business to new heights.